Farm-direct Marketing: Food Safety and Product Quality

This is the new, eighth publication in the Farm-direct Marketing set. Includes information on aspects of keeping your products fresh and safe, such as proper cooling, handling, and storage, chilling a ...
SKU: PNW687
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Break-even Analysis of Small-Scale Production of Pastured Organic Poultry

Data from five years of trials at Washington State University were used to compare costs and returns for pastured organic broilers using two strains of Cornish Cross meat birds, the industry standard. ...
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Farmer-to-Consumer Marketing, Part 1: An Overview

This revision summarizes benefits, drawbacks, and requirements of several direct marketing options, including farmers markets, farm or roadside stands, Community Supported Agriculture (CSA), U-pick, w ...
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Farmer-to-Consumer Marketing, Part 2: Production and Marketing Costs

This revision covers how to do a general budget analysis for your farm-direct enterprise. Includes how to identify fixed and variable costs and do a breakeven analysis. ...
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Farmer-to-Consumer Marketing, Part 3: Merchandising, Pricing, Promotion

This revision discusses the strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and prom ...
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