You have no items in your shopping cart.
Lev, Larry
Farmer-to-Consumer Marketing, Part 1: An Overview
This revision summarizes benefits, drawbacks, and requirements of several direct marketing options, including farmers markets, farm or roadside stands, Community Supported Agriculture (CSA), U-pick, w ...
$0.00
Farmer-to-Consumer Marketing, Part 3: Merchandising, Pricing, Promotion
This revision discusses the strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and prom ...
$0.00
Farmer-to-Consumer Marketing, Part 2: Production and Marketing Costs
This revision covers how to do a general budget analysis for your farm-direct enterprise. Includes how to identify fixed and variable costs and do a breakeven analysis. ...
$0.00