Lev, Larry

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Farmer-to-Consumer Marketing, Part 1: An Overview

This revision summarizes benefits, drawbacks, and requirements of several direct marketing options, including farmers markets, farm or roadside stands, Community Supported Agriculture (CSA), U-pick, w ...
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Farmer-to-Consumer Marketing, Part 3: Merchandising, Pricing, Promotion

This revision discusses the strategies direct marketers use to make sales. It includes making a merchandising plan, display and packaging, customer service, pricing strategies and techniques, and prom ...
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Farmer-to-Consumer Marketing, Part 2: Production and Marketing Costs

This revision covers how to do a general budget analysis for your farm-direct enterprise. Includes how to identify fixed and variable costs and do a breakeven analysis. ...
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